Madhu Soman has joined Zee Media as the Chief Business Officer for the international English news channel WION (World is One News).
Soman has been in broadcast and digital media for nearly 25 years now, dabbling with the convergence between text, photos and video on news television, new media and the World Wide Web.
He was Head of Broadcast Sales, Asia-Pacific for Bloomberg. He was also in charge of syndication sales, strategic partnerships, BTV distribution and Bloomberg.com subscriptions for South Asia.
Before joining Bloomberg in Hong Kong seven and a half years ago, Soman was a Reuters journalist for 14 years, holding senior editorial roles in New Delhi, Mumbai, and finally in London as Managing Editor – Video Services; One of the youngest ever.
Soman brings to the fore a unique skill that has made the transition from telling stories to selling stories effortlessly.
His work as a ground reporter and producer covers almost every important story from the subcontinent, from the Pakistan cricket team’s historic tour to India in 1998, from the Kargil conflict on the snowy peaks of the Himalayas to the Asian tsunami. The 2008 Mumbai terrorist attacks caused a collapse in financial markets in 2007 after Benazir Bhutto and Nawaz Sharif returned from exile in Pakistan in 2004.
After relocating Reuters’ Toronto online operations to Bangalore, he established a programming division for Reuters Television in London, producing daily and weekly shows with on-air journalists from major financial centers such as New York, Frankfurt, Tokyo, Hong Kong. Brainstormed. , Shanghai, Singapore and Mumbai.
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