Upwave announces Joseph Zahtila as new main revenue

SAN FRANCISCO, August 01, 2022 (Globe Newswire) — upwaveThe leading analytics platform for brand advertising, today announced the appointment of Joseph Zahtila as its new Chief Revenue Officer (CRO). In this role, Zahatila will lead UpWave’s growth efforts, while promoting the importance of companies optimizing their overall brand marketing campaigns through real-time analytics.

“I have been waiting for over a decade for a platform like Upwave to emerge,” Jahtila said. “I’ve worked with hundreds of brands throughout my career, and the need for brand metrics is only growing. I know brands want customization solutions, not just measurement, and I am helping them improve the value of their brand spend. I look forward to helping them.”

Zahtila brings a significant history of success to the world of startup and brand measurement, demonstrating a track record of rapid growth, innovation and successful exits. During her 25+ years of experience, Zahtila has held several senior-level roles in digital media and sales at several media measurement focused companies, including Kantar Millward Brown, Lucid and RealEyes – she has extensive experience and credibility in the media measurement space. provide. ,

“We are thrilled to have Joe join the Upwave team as CRO,” says Upwave CEO Chris Kelly. “He has an illustrious background and reputation in the measurement industry, and I am confident he will help accelerate our strategic vision.”

Prior to joining Upwave, Zahtila was CRO at RealEyes, where he was responsible for moving from a service-based business to software. While at RealEyes, Zahtila was responsible for leading the company’s efforts to formalize the study of attention measurement from a marketing perspective and use technology that enabled customers to measure truly true human attention. Prior to RealEyes, Zahtila served as SVP for Digital Solutions at Lucid and led two business units that provided revenue diversification for this programmatic research-sample exchange that focused on distributing software to companies across multiple sectors. was focused. At Lucid, Zahtila is responsible for growing the company’s advertising measurement business 10 times within three years. During his tenure at Kantar, Zahtila updated the business strategy to complement sales revenue growth-enhancing offerings, proprietary data sources with best-in-class data sources, and world-class data providers such as IRI, Compete and Symphony. Oversees the implementation.

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about upwave
Upwave is a fast-growing analytics company that provides ML-powered brand ad measurement technology and intelligence through a SaaS platform to the world’s leading brands, agencies and media partners. The company is based in San Francisco and New York and is backed by major Silicon Valley venture capital investors. Learn more at www.upwave.com.

media Contact
elena lopez
JMac PR for Upwave
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43069f91-7487-4479-b5ee-e981f2734425.