Hyderabad: Tollywood producers will stop shooting for the film from Monday, the Film Chamber of Commerce announced on Sunday. The general body meeting of the Film Chamber held in Hyderabad decided to support the earlier decision taken by the active Telugu Producers Guild (ATPG) to stop the shooting of the film from August 1.
Noted producer Dil Raju said that they will sit down and discuss the problems and shooting will not resume till they find a solution. The new president of the film chamber, Basi Reddy, said the meeting unanimously decided to stop the shooting for a few days. The decision taken in the 48-member meeting will not only stop the production of new films, but also those which are in the final stages of production. However, the decision will not affect the shooting of films in other languages in Hyderabad. The decision will put a brake on the production of films featuring prominent stars Chiranjeevi, Pawan Kalyan, Mahesh Babu, Jr NTR, Prabhas and Vijay Deverakonda.
The representatives of the film chamber felt that the Telugu film industry is going through a situation in which the producers, distributors, exhibitors and all others are not happy. A meeting will be held soon to discuss the various issues faced by them and decide on the measures to be taken to bring the film industry back on track. All the 24 crafts from the film industry will be involved in the consultation.
Dil Raju told reporters that the decision has been taken in view of various issues like lack of patronage in theatres, cinema ticket prices, new releases on OTT and increase in production cost. Many changes have come after Kovid. We will sit and discuss how to proceed in the changing situation’, he said. ‘We will step back and regroup. We will involve people from all 24 crafts in the talks’, said Bassi Reddy, who expressed hope that a breakthrough would be achieved soon. He said that the demand for wage revision of artists of various crafts will be discussed.
Earlier, the makers appeared divided on the decision to stop the shooting of the film from August 1. The Producer Council was averse to the decision of the active Telugu Producers Guild (ATPG), which voluntarily halted the shooting of the film from August 1. The manufacturer’s body had mentioned revenue and cost as their concerns. ATPG had said, “Post-pandemic, with changing revenue conditions and rising costs, it is becoming increasingly important for producers to discuss all the issues that we as a community of filmmakers are facing.