The Hundred signs up Vitality as shirt and training wear sponsor

The Hundred has announced the expansion of its partnership with Vitality, making the insurance firm a shirt and training wear partner for the 100-ball format cricket competition.

In the expanded deal, Vitality will continue to serve as the competition’s official wellness partner and as the title partner for the ‘wildcard’ pick to determine final place on all eight men’s hundred teams.

The brand has been a partner of the England and Wales Cricket Board (ECB) since 2013, with the new partnership remaining Vitality as the title partner of international Twenty20 cricket and Blast competitions for both genders, as well as Title partner for grassroots short format competitions.

“With the launch of The Hundred, we are able to announce this expansion to our partnership,” said Vitality Chief Executive Neville Kopovitz.

“Inspiring people to try a new sport and take steps to be more active is at the heart of everything we do at Vitality.

“With The Hundred being such an exciting game and format, it is already attracting a whole new set of fans to the game that we already know, in turn attracting many more people to participate in the game and get to the grassroots level.” will motivate you to participate. , up to the local club level and beyond.”

Rob Calder, Commercial Director of The Hundred, said: “Vitality has built a strong relationship with cricket and we are pleased to extend our partnership as a shirt and training wear sponsor ahead of The Hundred’s second year.

“We look forward to this year’s competition and working with them in the future.”

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