Unilever Executive, Marketing & Advertising News, ET BrandEquity
BrandEquity
US begins court battle against publishing giant’s merger, marketing and advertising News, ET BrandEquity
Government and publishing titan Penguin Random House exchanged opening salvo in a federal antitrust trial on Monday, as the US seeks
Pet Care Attracts FMCG Companies, Marketing & Advertising News, ET BrandEquity
Post-pandemic growth in pet adoption is propelling the Indian pet care industry to take the Indian pet care industry to Rs 10,000 crore by 2025, prompting FMCG majors
Ben & Jerry’s, Unilever negotiate out-of-court deal over Israeli dispute breakdown, Marketing & Advertising News, ET BrandEquity
Ben & Jerry’s and its parent company Unilever Plc did not reach an out-of-court settlement over a dispute over the sale of the ice cream maker’s Israeli business
Breaking the Myths Around Customer Engagement for Modern Consumer Brands, Marketing & Advertising News, ET BrandEquity
Meaningful customer engagement is about understanding the changing needs of the consumer and meeting them in a relatable and personalized way. Creating a personalized and seamless customer
Rich Clients, Marketing & Advertising News, ET BrandEquity
Amazon Inc.’s strong quarterly performance on Thursday indicated yet another sign of a split in shopping patterns between more and less affluent Americans dealing with the highest inflation in four