Everyone has a goal for which he wants to work. But according to self-made millionaire Bethenny Frankel, those who are most successful have an “invincible disposition” that sets them apart from the rest.
This week at CNBC’s Small Business Playbook Virtual Summit, Frankel discussed getting her Skinnygirl ready-to-drink cocktail business off the ground before selling it for a reported $120 million in 2011. Anyone can have a great idea, he said, but being motivated and committed to put that idea into action is what will set you apart from others and help you succeed.
“I really felt it’s the people who have that drive and that determination and that passion, that unstoppable nature, that’s really the right ingredient to success,” the “Real Housewives of New York” alumna told CNBC on Wednesday. told to Sharon Epperson.
Before setting up his company, Frankel stated that he had no idea about entrepreneurship and did not envision working in the business world. She just wanted a signature cocktail for herself, she said: “I didn’t know if I was first making a low-calorie margarita or creating a category in ready-to-drink cocktails.”
While he had no official vocational training, he had a drive and commitment to turn his idea into something tangible. In 2015, Frankel told the New Yorker that he called several tequila companies about the idea behind Skinnygirl, hoping they would be interested in making his cocktails. There were none of them, so with the help of her former agent, she moved on to other spirits brands.
Eventually, she came in contact with Sky Vodka—and the rest was history. As of 2011, Skinnygirl was the fastest-selling spirits brand in the country. Frankel took that success even further, turning SkinnyGirl into a global lifestyle brand, offering other women-focused products like Skinny Pops, Skinny Pizza, and Skinnygirl jeanswear.
Frankl emphasized that it was his campaign and commitment that brought that idea to life. This idea, while popular, will remain an idea if it does not work to implement it.
It echoed some of Frankel’s previous advice: In May, she told CNBC Make It that people in their 20s focus more on developing their careers and work ethic than on finding relationships or settling down. Should give.
I[Your twenties are] when should you work [and] Get your priorities straight,” Frankel said at the time, later adding: “Everyone gets very worried when they’re young. [that] They have to go to get married, you have to find a person. But the best man isn’t going to be attracted to someone who doesn’t have a career of his own, who doesn’t have his own freedom.”
On Wednesday, Frankel reiterated the idea that being “a hard worker from the old school” will always work to your advantage.
“You’ll be successful… People around you will see how valuable it is. Because it’s so rare,” she said.
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Top career advice from self-made millionaire Bethenny Frankel: Focus on ‘working hard’ in your 20s, not relationships
‘I might have to sleep in my crappy car’: Self-made millionaire Bethenny Frankel shares the mindset that helped her achieve success