Pac-12 football athletes will be able to publish their sporting highlights and generate income , [+]
For the first time, college athletes will be able to earn name, image and likeness compensation by sharing individual game highlights as a new partnership was launched between NIL Marketplace Opendoors, Twitter, sports technology startup Tempus X Machina and the Pac-12 Conference.
During the 2022–23 college football season, Pac-12 football athletes will be able to publish their highlight clips after the Games using Openadores NIL Marketplace. Pre-roll advertising will be secured via Twitter Amplify to play on the video and allow compensation to the athlete.
“Twitter has always been and will continue to serve as a megaphone for athletes to use their voices,” said David Hermann, senior partner manager, Twitter Sports. “Now they can take advantage of their most impressive moments on the field to earn meaningful zero compensation. We are thrilled to launch this program with Pac-12 Football and look forward to expanding it to sports and conventions nationwide. ,
Pac-12 Commissioner George Kliwkoff says the partnership reflects the convention’s commitment to helping student athletes develop their personal brands.
“Pac-12 is committed to providing our student-athletes with best-in-class technology, equipment and promotional platforms that support their individual brands,” Kleevkopf said. “Our partnership with Tempus X is focused on enhancing our student-athlete and fan experiences, and today’s announcement in establishing the Pac-12 as a leader when it comes to student-athlete promotion and brand building is a Another important step.”
Tempus Ex’s proprietary FusionFeed technology delivers the low-latency data and video that allows this partnership to come to life as part of its ongoing data stewardship partnership with the Pac-12.
“Pac-12 was the first conference to make its game highlights available to student-athletes for NIL purposes, and now, through our all-inclusive data and technology partnership, we’re providing Pac-12 student-athletes with something like “Our technology is geared to create turnkey monetization programs for social media companies,” said Tempus X’s COO Annie Gerhart. Which student-athletes can choose from and start earning compensation on their own highlights.”
Tempus X says FusionFeed is the only available solution that can deliver every angle from a game to every game, automatically providing digital video clips that allow each participating athlete to deliver personalized highlights immediately after each game. allows for.
“By giving Pac-12 student-athletes access to their personalized game day highlights, it opens up a new opportunity for them to monetize and grow their brands,” said Larry Fitzgerald Jr., board member of Tempus X. “Tempus Ex’s proprietary FusionFeed technology is a game changer for college student-athletes as they continue to explore the NIL partnership.”
Opendoors first announced a partnership with Twitter last June to allow brands to more easily integrate college athletes into campaigns on Twitter. With this new partnership, OpenDoors NIL Marketplace and Twitter Amplify provide a turnkey experience for participating athletes and brands.
“We have long envisioned a world where athletes have instant access to moments created along the lines of their sport,” said Opendoors CEO Blake Lawrence. “Zero and Twitter Amplify Tools take this concept to the next level. Now, athletes can share and monetize their moments in real time. This is the future of athlete-driven marketing.”
Reportedly, athletes can earn $1,250 for participating in the program, which seems to be the minimum regardless of their following. Although Twitter is a popular platform for sports fans and sports content, it is generally not one of the top platforms for college athletes to spend their time or have the biggest followers. It will be interesting to see how many actively participate and what kind of returns they generate for the advertisers who will engage with the highlights.
Regardless, it’s a move that makes a statement about the Pac-12 convention. We haven’t seen conventions get actively involved in the void up to this point, certainly not to that extent. Although this can now be easily replicated by other conferences, it shows the Pac-12’s desire to provide more opportunities for athletes to monetize their experience which could be a harbinger of more to come.
The new partnership will be available first to football athletes in the Pac-12 and later to men’s and women’s basketball athletes.