Norwegian Cruise Line is gearing up to launch an entirely new class of ships that will redefine the line’s upscale, contemporary offering including many not previously found on other ships. In August, pop superstar Katy Perry, who herself enjoys cruising, will name a Norwegian prima in Reykjavik, Iceland, as her godmother. It is the first of six ships of the Prima class. Norwegian is the first major cruise line to hold a naming ceremony in the country.
The company officially took delivery of the ship this week in final preparations for its inaugural sailing in late August. The Norwegian Prima has room for 3,100 passengers and has the highest crew-to-passenger ratio in the Norwegian fleet.
Other exciting features on the ship include the largest at sea, and the first of its kind, a three-level race track (called Prima Speedway) and “The Drop,” the world’s first free-fall dry slide, which takes you inside sends. A 10-story plunge into the side of the ship that reaches for more G-forces than a speedy F1 race car.
According to Fincantieri, it is the “most impressive and complex” ship it has built given its onboard facilities and high horizons. It is the first Norwegian ship to be built at an Italian shipyard.
By 2027, the company will add five more of these new-build, Prima-class ships to its fleet. Norwegian Cruise Line President and CEO Harry Sommer explains what this new class of ships will offer and why now is the right time to introduce this new product.
What Makes Prima Different, and Why Launch Now?
There are some exciting new features onboard that will really surprise regular customers. This includes a new food hall, a completely redesigned theatre, new entertainment offerings like live game shows, and lots of glamorous interior design. Another feature is Ocean Boulevard, a 44,000-square-foot long deck that wraps around the entire ship and keeps passengers facing the ocean at all times.
Norwegian Prima will feature the cruise line’s first outdoor sculpture garden as well as $6 million worth of artwork on board, including a collection of NFT pieces that guests can view online before, during and after their sailings. can.
These ships are also going to be bigger than our other ships to provide more space for each passenger as well as more crew on board to look after them. Now is the right time as the world reopens and the demand for cruising is on the rise. During its first week, Norwegian Prima Sailing’s sales broke records for achieving the best sales day and best initial booking week sales in the company’s 55-year history.
What kind of entertainment is on the ship?
Entertainment is a large component of Norwegian Prima (and the brand overall), and many of the shows on board are actually developed in-house. Norwegian is rare in that it has its own wardrobe department that also produces costumes and design materials for shows.
The three-storey theater features exclusive seating that can easily be converted from a multi-level theater into a completely flat space to become a nightclub. The setup also gives the performers the opportunity to spend more time interacting with the audience.
Unlike most other cruise ships, which only use theater space for evening entertainment, Norwegian Prima hosts full-scale, familiar game shows including “The Price is Right,” “Supermarket Sweeps” and “Press Your Luck.” Will do These won’t just be cruise ship remakes; Instead, they’ll offer the full experience, including a full-size money wheel from “The Price Is Right” and a massive supermarket layout to “Supermarket Sweeps.” Prizes for the winners will include cars and equipment, among other things, like TV shows.
Will the cabins be the same as on other ships?
The fleet of the Prima class of ships will have the largest cabins with cabins inside and balcony or sea-facing. There will also be a variety of suites with 13 different categories, including the largest three-bedroom suite on a new cruise ship at the moment.
About 20 percent of bookings are for haven suites, indicating a desire for top-class experiences.
Suites are located in The Heaven, which spans eight decks at the aft of the ship, providing epic views of the ocean and destination that the ship visits. Guests at The Haven dine in a dedicated restaurant, have access to their own delectable spa facilities and enjoy access to their own club lounge for refreshments throughout the day.
In the standard stateroom category, the Norwegian Prima will have the largest ever, oceanview and balcony staterooms as well as the largest bathrooms and showers.
The focus is on making this class of ships more advanced and premium in every way from the food and beverage elements to accommodation and entertainment. This will be noticeable throughout the ship. Well-known designers are responsible for everything, including a 7,300-pound chandelier hanging in the main atrium with dynamic light fixtures and art.
What’s new to the onboard dining scene?
This is especially exciting as there will be more outdoor dining venues on the sides of the ship. Norwegian Prima is the company’s first food hall, which will house a variety of international food stations. This includes Texas roadhouse-style barbecue with rotisserie-prepared meat and brisket, seafood grill, ramen and noodle bar and tapas truck. These will all be complimentary and in addition to the traditional buffet and la carte places on board. Two full-service Starbucks will also be available onboard.
Travelers can visit various food stalls or enjoy table service by ordering via tablet, as you see in many airport terminals today. The new restaurant will include a Mediterranean outlet called Palomar, a hibachi-style Japanese venue, and a new sushi house. The menu in the main dining room is also improving, including a build-your-own-pasta option where guests can customize their meals with their choice of pasta, sauces, and toppings.
In the same food hall, Norwegian has built its first Indian bistro, which includes two tandoor ovens. Indian cuisine has always been popular at buffets, and Rekha wanted to test out what a different Indian dining venue had to offer.
At Le Bistro, guests can dine among three, floor-to-ceiling Austrian chandeliers, each worth 70,000 euros and gold-leaf wall coverings. This is one of the many specialty dining options on the ship. Later this winter, the company will launch a new initiative investing more than $100 million annually in the food and beverage experience on all of its ships.
The ship will feature the first sustainability-focused cocktail and wine bar with zero-waste preparation for every drink. Beverages use ingredients that are typically discarded like coffee grounds and banana peels. There’s even a “croissant Mai Tai” cocktail. Norwegians will begin bottling their own cocktails on board for the enjoyment of the trip. The company’s first private label, bio-dynamic and sustainable gin is coming on board later this year.
Are there new attractions on board?
It’s hard to miss The Drop, the curved slide that hangs from the side of the ship. Many guests also enjoy walking around the perimeter of the ship, and Ocean Boulevard wraps around the ship giving them views over the ocean. There’s also a three-level racetrack for adventurers looking to zoom around the ship.
Spa-goers will find new fitness and spa facilities on board, including the first charcoal sauna at sea to boost circulation and metabolism, as well as a two-story cascading indoor spa waterfall. Like other ships, the thermal spa area will also have heated lounge chairs, an ice room and flotation salt pool, among other services. This place is in front of the ship providing panoramic view; The fitness center has also been moved to the front of the ship.
New to the spa menu is the Wellnamis Bed, which uses computer-controlled acoustic and vibration therapy to relax the mind into deep relaxation. Norwegian Prima is a game changer for the company and the industry, and now is the perfect time to launch such an exciting product as the travel rebound begins.