iQIYI celebrates Chinese Valentine’s Day with a rich slate of romantic content and exciting entertainment innovations

The latest addition to IQIYI’s already rich content library, almost loveAn iQIYI-produced romantic film which narrates the poignant romantic journey of a young couple is all set to hit the theaters across the country. August 4, Before its official premiere, almost love Has been exhibited at close-door events in nearly 100 cities China and received vigorous reviews. Viewers noted the heart-wrenching plot and nuanced storyline of the film, commenting that the realistic yet thought-provoking film exceeded their expectations.

Also to celebrate this Qixi Festival, iQIYI has set up a Qixi-themed section on the platform, featuring romance-themed content such as love you the way you are, forever and ever, moonlight, sweet tooth, And love under the full moon, in addition to the following love as you areiQIYI’s romance-themed Sweet On Theater has also announced the upcoming release of four additional romantic dramas in May-The love between the angel and the devil, see you again, Mr. Bad, And love in time– Enriching IQIYI’s already strong offering of romantic content.

Leveraging the content ecosystem to deliver innovative entertainment experiences

iQIYI’s commitment to providing users with quality entertainment goes beyond the creation of premium content. The company actively explores the options afforded by the latest technology innovation as it seeks new ways of connecting between audiences and content. On this Qixi, Sweet On Theater makes its first appearance on Baidu’s Metaverse platform XiRang. With the opportunity to win special prizes such as the iQIYI Annual Membership, users of the XiRang app are invited to participate in a “treasure hunt” where they can find clues related to various Sweet On events.

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Other iQIYI-curated Qixi festivals likewise demonstrate iQIYI’s dedication to providing entertainment experiences that break the online-offline boundary. For example, the original iQIYI variety show rap of China 2022 and iQIYI’s Sweet On Theater are hosting a contest for rhyming romantic phrases.

iQIYI is also hosting offline activities China To celebrate Kixi. For example, an event in chongqing The City invites couples to embrace and celebrate love as it showcases classic scenes from the Sweet On Theatre. Many shopping malls in Jiangmen’s cities Guangdong of the province and Yantai shandong The province will also include exhibitions co-launched between Sweet On Theater and Hong Kong Jewelery brand 3DG Jewellery. Finally, murder mystery games are becoming increasingly popular as ChinaUsers can get discounts for NINES, a murder mystery game shop ChinaAfter bookmarking Sweet On Theater on iQIYI app.

With these online and offline activities, iQIYI is committed to providing a unified and romantic entertainment experience for users during Qixi.

Contact: iQIYI PRESS, [email protected]

Source iQIYI