Inspired by ABBA, digital popstar Polar aims to debut in the real world

After headlining a festival in the Metaverse, the virtual singer and influencer Polar has ambitions to perform in the real world – the digital team behind him says, taking inspiration from Avatar concerts pioneered by Swedish pop giant ABBA.

The creation of the media company TheSoul Publishing, Polar currently only exists in virtual world environments and on social media. His career began in 2021 when he performed his first single “Close to You” in the video game “Avakin Life”, and has 1.6 million followers on TikTok and a YouTube channel with over 500,000 subscribers.

Fans were able to interact with him again last month at the game’s annual Solar Sounds Festival, which, said Victor Potrell, The Soul Publishing’s vice president of platform partnerships, attracted more than 4 million visitors last year. “I want to do a live show in a real venue in front of my real-world fans. It may not be as far off as people think,” Polar told Reuters in response to a question.

Potrell said that, while the focus was on the huge audience in the Metaverse, his team was also considering options for possible real events. “ABBA is doing a series of concerts where they’re a hologram on stage, and we think it’s also possible to bring Polar to the real world in this way,” he said.

“So of course we’re looking at the design possibilities and potential.” Potrell thinks we will see more liquidity in the future with respect to the merging of the digital and real-world spaces.

“Maybe you won’t always know..if you’re in front of a virtual artist or a real artist,” he said.

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