How politician Gen Z. use tiktok to connect with

The youngest eligible voters have, historically, been the least likely to vote.

During the 2020 election cycle, only 51.4 percent of 18- to 24-year-olds made it to the polls, an 11-point increase from the 2016 election. So how do politicians encourage an increase in the youth vote and connect with a vastly under-represented voter group?

TikTok, of course.

TikTok is dominated by Gen Z’s, and those who are vying for their loyalty know it. According to Wallaroo Media, 60% of TikTok’s more than one billion monthly users are Gen Z members, making it an attractive marketing tool to capture the attention of the younger generation, and brands to experiment with their advertising campaigns. are known to have taken. The best way is to break (hint: it has to be as ad-hoc as possible).