How Big Can a Sports Betting Market Kansas Be?

A general fish view of the court before the game between the Kansas Jayhawks and the George Mason Patriots at Allen Fieldhouse.

A general fish view of the court before the game between the Kansas Jayhawks and the George Mason Patriots at Allen Fieldhouse.


The newsroom and editorial staff were not involved in the creation of this material.

A dozen Kansas sports betting apps, four retail sportsbooks, betting kiosks with up to 200 retailers – when it is eventually rolled out in its entirety, Legal Sports Betting promises to be a major presence in Kansas. Unlike some other states, which have struggled to find a balance between placing online and brick-and-mortar bets or limiting the scope of sports betting to try and appease conservative political factions, the Sunflower State went all-in. has gone.

This is probably because Kansas has a level of comfort with legal gambling that includes four state-owned retail casinos, a lottery that won the approval of 64% of voters in a 1986 referendum, and para-mutual horse and dog racing. Which was legalized in 1987. Legal sports betting sites, which shook the nation in 2018 after the US Supreme Court imposed a nationwide ban, seemed the logical next step.

So, how big can legal sports betting be in Kansas? The state tax rate on sports betting revenue would be a modest 10%, and Kansas ranks 35th among US states by population, with only three million residents. But the state could still emerge as a strong sports betting market when the Kansas sports betting site launches sometime this fall.

Kansas Awash in Online and Retail Options

A primary factor working in favor of Kansas sports betting is the number of choices bookmakers will have once the industry is fully launched. Four state-run casinos – Hollywood in Kansas City, Boot Hill in Dodge City, Kansas Star in Mulvain and Kansas Crossing in Pittsburgh – can each partner with a maximum of three sports betting apps, meaning that 12 Kansas betting apps will eventually work. can do. State.

Trucks race in front of Hollywood Casino during the truck series Heart of America 200 at Kansas Speedway. Amy Contras USA TODAY SPORTS

How does it stack up? Consider that New York, which has emerged as the nation’s top online sports betting market, only had eight online sportsbooks licensed in the state as of this spring. Illinois only had nine, Louisiana and Illinois only had seven. Although some states have more than two dozen sportsbooks available online, their populations are usually much larger. And given that 90% of sports betting is typically conducted online, Kansas is off to a very strong start.

Kansas will not be required to ban in-person registration (hello, Nevada) or in-state college sports (looking at you, New Jersey), both of which can preclude participation. And while retail betting typically makes up a small percentage of overall sports betting, Kansas will eventually have physical sportsbooks at all four state-owned casinos, with 50 retailers each offering betting kiosks. .

The key, however, is the online customer. The Kansas Sportsbook promo code will attract new players with deals available on brick-and-mortar books. For example, a BetMGM Kansas bonus code can allow you to place a risk-free bet of $1,000, and a Caesars Sportsbook Kansas promo code can allow you to place a risk-free first bet of $1,500.

They are among a handful of industry players, including FanDuel Kansas and DraftKings Kansas, that already have partnerships.

Missouri Daughters Can Also Take Advantage

How much money can it bring? According to the Iowa Racing and Gaming Commission, Iowa, with a slightly larger population than Kansas and a lower tax rate on sports betting revenue (6.75%), made more than $2 billion in bets and generated $8.7 million in state tax revenue in 2021. Happened. West Virginia, with a smaller population than Kansas and a similar tax rate of 10%, raised about $550 million in 2021 bets and $4.78 million in taxes, according to the state lottery.

However, West Virginia is surrounded by states with legal sports betting. Kansas is not, and with Missouri failing to approve a sports betting measure in 2022, Sunflower State can expect a lot of traffic just off the state line—especially when it comes to Kansas City Chiefs betting.

Oklahoma in the south also does not allow sports betting, and Nebraska in the north awaits action on legislation that would only allow retail betting on licensed horse tracks.

No, Kansas will not be the next New York. But plenty of options for bookmakers means plenty of opportunities for bankroll-building sportsbook bonus codes, and a strong driving market from Missouri looking for NFL betting, college football betting and March Madness betting.

Sunflower State is certainly positioned to punch well above its weight in the sports betting landscape.

responsible gambling

Always gamble responsibly. All licensed and legal operators in the United States have resources available to bookmakers, including educational guides on how to spot problem gaming, links to support services, and self-exclusion for a set period of time. Tools are included. help is available at National Council problem on gaming, 1-800-gambler And american addiction hub. Be sure to only bet on gambling sites that are licensed and regulated by the gaming regulatory body in your state. This ensures that games are fair, bets are respected, customer funds are safe and there is legal protection for consumers.

There are sports betting and gambling Not legal in all places. Be sure to comply with applicable laws where you live.

Profile image of David Carviello/

Veteran sports journalist David Carviello has written about sports betting for many years and has covered college football, college basketball, motorsports and golf, including all three American golf majors, the Daytona 500 and SEC Football.

See also  Jake Paul vs Hasim Rahman Jr fight: PPV event canceled due to weight clause