Honasa Consumer appoints Prateek Mukherjee as Vice President of Brand Factory

New Delhi: Honsa Consumer Pvt. Ltd (HCPL), parent company of brands such as Mamaearth and The Derma Company, on Monday announced the appointment of Prateek Mukherjee as Vice President of Brand Factory, where he will spearhead the launch and creation of new brand business for Honsa. .

Mukherjee joins Honasa, who has previously worked at consumer goods companies such as P&G, Gillette and Urban Company. Mukherjee was the head of Procter & Gamble’s DTC business for India and South Asia. Later, he joined Urban Company as the Marketing Head for the Beauty, Grooming and Cleaning vertical.

“Honassa has emerged as the fastest growing D2C brand and being a digital-first brand, it is important to continuously innovate and stay ahead of the competition in this highly dynamic digital ecosystem. Prateek has vast experience in building millennial brands, and will elevate us as we plan to launch new brands and implement efficient strategies to take businesses to the next level with his knowledge and expertise and support,” said Varun Alagh, Co-Founder and CEO, Honsa Consumer Pvt Ltd.

Honsa Consumer Private Limited (HCPL), calling itself a “House of Brands” entity, creates a digital-first consumer goods brand. HCPL has built an in-house portfolio of digital-first consumer brands like Mamaearth, The Derma Company, Aqualogica. age.

It recently acquired stake in personal care brand BBlunt and content platform Momspresso.

The company is backed by Sequoia Capital India, Sofina SA, Fireside Ventures and Stellaris Venture Partners.

Mukherjee will be based out of Honsa Consumer’s head office in Gurgaon.

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