Detroit — Ford Motor Company, once again grappling with quality problems which miss And increasing warranty costs. And in this the top officials have resolved to fix the problem.
“These issues simply shouldn’t be there,” Kumar Galhotra, head of Ford Blue, the company’s traditional business in internal combustion engine vehicles, said at the BNP Paribus conference on Thursday. “Fixing quality is our No. 1 priority as a company.”
Jim Farley has been promising to slash billions from warranty repair costs since becoming CEO in October 2020 and the progress the company has made over the past year. But this year it is lagging. Ford had to Recall 100,000 Hybrid Models Stop delivering the popular Mach-E for the risk of fire and because of a defect that could cut power to the vehicle while in motion. federal investigator are checking catastrophic engine failure On the hot-selling Bronco SUV.
“We continue to be disrupted by the recall and customer satisfaction actions,” Farley told analysts Wednesday during a call to discuss Ford. otherwise strong second quarter, “This affects our cost, but more importantly, it falls short of our most fundamental commitment to our customers.”
To get ahead of problems, Ford is monitoring social media more closely to see what customers are complaining about, Galhotra said. The automaker has also hired a quality specialist from researcher JD Power. And the company is expanding engineering, manufacturing and supplier partnerships. “We have more work to do in this area,” Farley said.