Dwayne ‘The Rock’ Johnson signs multi-year partnership with UFC for first co-branded footwear

Dwayne “The Rock” Johnson has made a name for himself. American has made a mark in every industry including the UFC.

Johnson, a former professional wrestler, has been attracting fans’ attention and recognition since the early days of WWE.

The six-time WWE Champion has electrified multiple arenas, on his way to fame. The rise to fame of “DJs” is recognized for his ridiculous ability, talent, and knack for entertainment.

This was displayed every time he came in a square circle.

His rise to prominence resulted in the 50-year-old undergoing unprecedented transformation in Hollywood. Something that has never been done before in the industry.

Although the beginning was slow and steady during the 2000s, Johnson eventually rose to fame. In the latter part of the decade, ‘The Rock’ grew into a highly influential and festive status.

The success experienced by Dwayne would later propel the WWE legend to superstardom. He went on to dominate the film industry by releasing money-making films at the box office, which gained widespread popularity.

This success enabled him to venture into the business world where he built a billion dollar empire.

Johnson’s empire has seen him hold stakes in several successful brands. Apart from Teremana Tequila, ZOA Energy and XFL, the most important brand of them all is their own ‘Project Rock’.

A collection in collaboration with Under Armor that includes athleticwear. The business, like every other of his ventures, has become a phenomenal success.

Read also: ‘I’d love Dwayne ‘The Rock’ Johnson as my tag-team partner, says Rob Gronkowski looking to return to WWE after claiming title belt at WrestleMania 33

See also  City Deer Hunting Plan Goes Ahead Again | News, Sports, Jobs

The clothing brand has officially joined hands with MMA promotion UFC to launch its co-branded footwear.

According to the UFC, the promotion has joined hands with the entrepreneur’s athleticwear brand, ‘Project Rock’.

Which has launched a co-branded footwear project: ‘Project Rock x UFC BSR 2’ and ‘Project Rock Slides’.

The shoes will be worn by all fighters and corners alike, which began last week with the UFC event “UFC Fight Night: Gain vs. Tuivasa”.

The shoes are brought to you by revolutionary technology, which will provide:

“Stability for Strength Training, Flexibility for HIIT, and Cushion for Mobility”.

The merger will take the UFC to new heights. It will also open up space for further engagement between the two brands down the line.

Read also: “Who Gives Sh*t” – The Rock Shares Seth Rollins’ Reaction When The Shield Attacked Him