Danny Bass to lead Dentsu’s media portfolio at ANZ

Danny Bass.

Dentsu International today announced the appointment of Danny Bass as CEO of its media portfolio in the ANZ market, overseeing the strategic direction and development of the Caret, iProspect and Dentsu X brands.

His appointment follows the departure of Sue Squeales after three years as CEO.

Bass was most recently a Director of Snap Inc. and is the former CEO of IPG Mediabrands Australia. His background includes building an industry-recognized digital trading platform to transform the way media is bought and sold, and he was instrumental in founding News Corp Australia’s digital arms.

Dentsu ANZ CEO Angela Tangus: “Modern media has never been more important as a powerful driver of business growth for brands. Its effectiveness is unlocked through the horizontal creativity that when combined with data and technology So, new dimensions of sustainable performance are born for the brands.

“We have come a long way in the last few years, delivering decent organic growth year-on-year. But now is the time to accelerate, bring bigger ideas, better results and value than ever before for our customers every day. not to make

“Danny to lead our media business as a force for good in the industry with a strong value alignment, client focused on results first, and a natural choice as an active advocate of workplace equality, diversity and inclusion He brings a leadership style influenced by his work in Space to Purpose, supported by his role as president of Unlimited.

“He will partner with our Dentsu Creative, Merkle, and Solutions teams to complement our extensive leadership expertise and capabilities in the ANZ market and globally. Combined, this reinforces Dentsu’s strength and breadth of offerings that support the market. Unmatched in: a high-performing, teaming company, with integration that is real, all based on our belief in Sanpo Yoshi.”

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