Creighton Athletics partners with Opendorse to launch NIL Marketplace for student-athletes

Omaha, Neb. Creighton Athletics has partnered with Opendorse to provide a dedicated name, image and likeness marketplace for its student-athletes. Creighton has worked with Opendorse since November 2020, when it became the first BIG EAST program to launch a NIL readiness program.

The Opendorse-powered marketplace will maximize NIL support for student-athletes and promises to mobilize the Creighton fan base and local organizations to best support their student-athletes. Opendorse tested six school-specific NIL Marketplaces in the spring, and student-athletes at those institutions experienced a 193% increase in NIL opportunities in the first month following the Marketplace’s launch.

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Creighton is one of the first programs nationwide that allows fans, brands, sponsors and donors to browse, book, pitch and pay student-athletes for NIL activities in a compliance platform built specifically for the needs of athletes. allows to do.

“Creighton has been a pioneer in the zero age from the very beginning,” said Tim Pedersen, Senior Director of Collegiate Partnerships. “I can’t wait to see how BlueJ’s fans, brands, donors and sponsors support student-athletes, and I am proud that OpenDoors can provide a marketplace technology trusted by the best in the sport. “

All 14 Creighton team student-athletes will receive a profile, which can be customized and promoted on their individual social media channels, highlighting their interests and preferences for potential partnerships.

It’s now easier than ever for Creighton supporters to strike up student-athletes deals in just a few clicks. After receiving notification of a transaction on the Marketplace, an Athlete may choose to accept, complete and receive payment for the Opportunity on OpenDoors’ secure platform. Once the deal is completed, the activity is automatically revealed for compliance purposes and tax documents are automatically generated. Former Creighton athletes can also be accessed through the Marketplace.

In addition to the Marketplace, Creighton continues its partnership with Opendorse in several other areas, gaining full access to the all-in-one NIL platform. CU will continue to provide its student-athletes and staff with Opendorse’s best-in-class compliance, content and education tools:

  • Compliance: Upon completing a deal, athletes can automatically disclose activity details to their institution to ensure eligibility.
  • Content: Athletes have on-demand access to share photos and videos from games, drills, and more.
  • Education: Athletes receive personalized and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players Tribune, Opendoors and more.

about opendoors

Opendorse, the NIL company, is a leading technology provider in the athlete endorsement industry. Over 80,000 athletes with the support of thousands of brands, fans, sponsors, donors and partners including Team USA, PGA Tour, NFLPA, MLBPA, WNBPA use Opendoors to understand, create and monetize their name, image and likeness (NIL) We do. LPGA, over 100 professional and collegiate sports teams.

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