Catena Media joins to deliver sports and casino content

catena media has announced a new partnership with advance localThe owner of, a news and information website, is now doubling down on casino and betting coverage with the help of one of the most prominent companies in the sector.

Catena and Advance Local have agreed to a multi-year partnership that will include an in-depth look at the existing iGaming and sports betting markets in the United States and New Jersey. The assets of and Advance Local will become a springboard for Catena’s insight-driven writing and high-quality digital content.

Readers of will have the opportunity to read highly informative articles in both the sports betting and online casino verticals. All content will be created in-house by Catena Media’s experienced team of writers.

A large focus of this content will be devoted to promoting a safe betting culture throughout North America. Catena Media’s North American VP of Content Operations, dusting gawkerwelcomed the opportunity and said that it served an important purpose for the company.

Through this forward-looking partnership, the company’s sports betting experts will have the opportunity to connect with a much wider audience in the New Jersey market as well as internationally. He added:

Our goal is to help readers learn more about sports betting and online casino products and to help promote a safer and more productive gaming culture.

Catena Media’s North American VP of Content Operations, dusting gawker

Catena already has a strong team of sports and casino content writers that will be readily available to help support’s own dedicated content across two verticals. The resulting revenue will be split between Advance Local and Catena.

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Bringing you top-notch content to engage with readers

Catena currently expects this partnership to translate into strong earnings during the third quarter. This partnership was naturally welcomed by Advance Local VP of Sports Betting and Gaming Howard Kamen Who said:

Sports betting and online casino gaming are evolving rapidly in New Jersey and beyond, and this partnership with Catena Media is a great way to connect our readers with top-notch content and help them better understand the landscape.

Advance Local VP of Sports Betting and Gaming Howard Kamen

Catena Media certainly isn’t the only company with a strong presence in the North American market to actively explore such partnerships between media outlets and more traditional affiliated companies.

Enjoying the popularity and legal status of sports betting has also made it possible to take advantage of the product. Just yesterday, Better Collective announced a similar arrangement with The Chicago Tribune, marking the latest collaboration between the mainstream media and a sports betting specialist.