Canada’s 10 worst auto sales falls in the second quarter of 2022

Total Canadian auto sales volume declined from last year’s level, but these 10 vehicles suffered even more

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Automakers don’t have enough parts to make vehicles, and even if they can, automakers can’t send out batches large enough to make manufacturing more vehicles worthwhile.

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Driven by record incentives, free money and surplus stocks, the Canadian auto industry cruised to record annual volumes in 2013 before breaking consecutive records in 2014, 2015, 2016 and 2017. By the end of the decade, 2018 and 2019 produced about 4. million total sales, just shy of 2 percent from the best two-year total sales for the past 24 months.

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Fast forward to the present day: automakers are now charging higher prices than ever in concert with the almost complete elimination of incentives. The notion of interest-free financing suddenly seems far-fetched. Empty dealer lots aren’t at the root of the problem, but the absence of in-stock vehicles — especially during the spring of 2022 — has basically removed the possibility of a bargain.

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Still, some vehicles have proven to be more readily available than others. Canada’s best-selling vehicle line, the Ford F-Series pickup truck, actually posted an 11-percent year-on-year growth of 32,222 units in the second quarter of 2022. A huge increase was also registered by vehicles. Jeep Gladiator and Cadillac XT4; Chevrolet Malibu and BMW X3; Even the GMC Terrain and Mitsubishi Mirage.

On the other end of the spectrum, the second quarter of 2022 was filled with popular nameplates – or should we say the first popular nameplates? – which suffered terrible sales. We’ve narrowed the range by looking at vehicles that produced at least four-digit sales volume in the second quarter of last year, eliminating premium marques, and rendering unqualified two-door cars the best. are prone to fluctuations. At times, as well as vehicles that have been discontinued or are in the midst of generational changes.

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Remember, while in normal times high sales volume and positive year-over-year trends are indicators of demand, low sales volume and negative year-over-year trajectories are not currently the easiest way to find failing product lines. Simply put, in the second quarter, which saw total Canadian auto sales volume decline 11 percent from prior-year levels, these 10 vehicles faced more discomfort.

2022 Nissan Rogue
2022 Nissan Rogue Photo by Brendan McAleer

10. Nissan Rogue: 4,539, down 45 percent

It would be rogue if Nissan wanted to get another vehicle, usually the brand’s top seller in Canada. In 2017, the year Canada’s auto industry was at its peak, Nissan sold 43,418 Rogues. In 2022, Nissan is eyeing around 16,000. The Rogue is likely going to end the year behind the entry level Kicks crossover as Nissan’s No. 2 model.

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9. Subaru Crosstrek: 3,494, down 45 percent

Not to bang the drums too hard, but if there’s one vehicle Subaru would like to have more, it would be the Crosstrek. Stay with us: The Crosstrek, like the Rogue in Nissan, is Subaru’s best seller in Canada, a huge success story that grew out of the original Impreza trim package. In the second quarter of 2021, Crosstrek contributed 4 out of every 10 Subaru Canada sales. This year that fell to 3 out of every 10.

8. Mazda 3: 1,898, down 47 percent

Long before the pandemic, we knew that the days of Mazda selling 50,000+ 3s per year in Canada were long gone. But the level to which the Mazda 3 has now fallen is reminiscent of the Mazda 6, a luxurious car that has become a rare purchase. Overall, Mazda was down 31 percent in Q2, a devastating drop that’s nearly three times worse than the industry at large.

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2022 Toyota Sienna
2022 Toyota Sienna photo by Toyota

7. Toyota Sienna: 1,812, down 48 percent

During a year in which minivan sales are declining nearly three times faster than the rest of the market, it’s no surprise to find a minivan (or two) on this epic fall catalog. (In fact, the Kia Carnival barely missed – its sales were down 44 percent in Q2.) The Sienna was Canada’s best-selling minivan in 2021. It is second only to Chrysler Pacific in 2022.

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6. Kia Forte: 2,257, down 55 per cent

Stepping back from the worst phase of the pandemic auto sales, Kia Forte’s volumes rose 79 per cent to 5,040 units during the second quarter of 2021, a year-on-year profit of 2,221 vehicles. A year later, Forte volumes have dropped to 2,783 vehicles, which is less than the level Kia produced between April and June of 2020.

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5. Toyota C-HR: 1,140, ​​down 56 percent

While most automakers and most nameplates are falling due to lack of supply, the traditional factors are still in play. The C-HR was Toyota’s initial front-wheel-drive entry in the subcompact crossover segment. The quirky styling, a shape that isn’t very conducive to family life, and the lack of all-wheel-drive put the C-HR at the edge of the category. Now Toyota has a pretty mainstream contender in the form of the Corolla Cross. For every lost C-HR sale during the second quarter of 2022—there were 1,480 of them—Toyota sold about two copies of the Corolla Cross, or 2,743 in total.

2021 Nissan Versa4. Nissan Versa: 495, down 59 percent

As automakers of all stripes exited the subcompact car segment, from Ford and Chevrolet to Fiesta and Sonic to Toyota and Hyundai with the first high-volume Yaris and Accent, Nissan decided to back down. Rather there were 2,897 inheritances. Given the lack of interest in subcompact cars, sold through the entirety of 2021, is not surprising. As of now, the numbers are even worse in 2022.

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3. Honda Odyssey: 456, down 62 percent

Far-fetched though it may seem now, as recently as 2018, Honda Canada was selling around 1,000 Odysseys per month and earning a 16 percent market share. Fast forward to 2022 and not only have Odyssey sales plummeted, the van’s share of Canada’s dwindling minivan market share dropped to just 7 percent in Q2.

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2. Nissan Murano: 747, down 64 percent

Overdue for its upcoming replacement – ​​the current Murano was introduced for the 2015 model year – the Murano was seriously losing ground for the Ford Edge (up 103 percent to 4,965 in Q2) and the Subaru Outback (up 20 percent to 3,169). Used to be. in Q2). Pre-pandemic, Nissan Canada was moving more than 1,000 Muranos per month.

2022 Ford Ranger Supercrew 4x4 Lariat FX4
2022 Ford Ranger Supercrew 4×4 Lariat FX4 Photo by Jill Mackintosh

1. Ford Ranger: 1,255, down 70 percent

As if addressing a global shortage of microchips, shipping containers and assembly line workers isn’t difficult enough, the Ford Ranger will now also face the arrival of a particularly formidable Challenger inside its showrooms. When Ford was selling 4,125 Rangers in the second quarter of 2021, the Maverick was not in the market. Ford also added 2,518 sales of the more economical and fuel-efficient Maverick, with Ranger volumes down to 2,870 units in the second quarter of 2022.


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