Bally’s becomes the official sports betting partner of the New York Yankees

Bally receives marketing rights for remaining 2022 Major League Baseball season

Providence, RI, August 1, 2022 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) today announced a marketing partnership naming Bally Bet as the Official Sports Betting Partner of the 27-time World Series Champions. This is Bali’s first sports team partnership New York After becoming the ninth online sports betting operator in the state in July.

Under the agreement, Bally will be awarded an Official Sports Betting Partner (Bally Bet), an Official Daily Fantasy Sports Partner (Monkey Knife Fight), an Official iGaming Partner (Bali Casino), and an official free-to-play gaming partner (Bally Play). Bally’s Casino Atlantic City also becomes a proud partner of the New York Yankees.

Marketing benefits for Yankee Stadium inside Bali include LED advertising in the following locations: the outside wall of the playing field, the field wall on the main level bars in the left and right areas, ceiling level ribbon boards, and LED boards throughout the area. great Hall. Additionally, Bally receives an in-game feature on the stadium’s high-definition centerfield video board and other brand-enhancing activities.

“This is a great partnership that will give Bali Bet and our other Bali interactive brands great visibility. New York“The Yankees’ history as a franchise and their popularity as a global brand speaks for itself,” says Adi Dhandhania, chief operating officer of Bali’s Interactive North America, the digital and sports betting division of Bally’s Corporation.

New York Yankees Senior Vice President of Partnerships Michael J. “We are excited to begin this partnership with Bally,” Tuciani said. “We are hopeful that their branding at Yankee Stadium as well as their in-stadium customer engagement will significantly strengthen Bali’s overall gaming presence. New York,

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The deal adds to Bali’s growing sports and media footprint. Now in six states, Bally Bet Sportsbook is an authorized gaming operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA). In addition to the New York Yankees, Bally’s has official sports team partnerships with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL. cleveland brown,

About Bally’s Corporation,

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence of online sports betting and iGaming offerings. It currently owns and manages 14 casinos in 10 states, one horse racetrack in Colorado And it has access to OSB licenses in 18 states. It also owns the Gamesys Group, a leading, global, online gaming operator, Bali Interactive, a first-class sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site. North AmericaSportCaller, a leading, global B2B free-to-play game provider, and Telescope Inc., a leading provider of real-time fan engagement solutions.

With approximately 10,000 employees, Bali’s casino operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms. On closing the previously announced Tropicana Las Vegas (NV) transaction as well as completing the construction of a land-based casino near Nitney Mall State College, PA, Bally will own and manage 16 casinos in 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol “BALY”.

About Bally’s Interactive,

Bally’s Interactive is the digital and sports betting division of Bally’s Corporation (NYSE: BALY). Founded in 2021, Bally Interactive powers the company’s Omnichannel platform, which provides an unrivaled ecosystem of products across the sports betting, iGaming, free-to-play and daily fantasy sports spectrum. Brands include online sportsbook Bally Bet, Online Bali Casino, the popular daily fantasy sports app Monkey Knife Fight, free-to-play game developer SportColor and fan engagement platform Telescope. Bally’s also owns and operates the renowned Pro Beach Volleyball Tour AVP and leading poker livestreams live on bike, Visit for more information.

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About the New York Yankees,

Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, appearing in 40 World Series and winning 27 championships. The club plays its home games at Yankee Stadium, which is one of the of New York City One of the most frequented tourist destinations and home of many non-baseball events, including college football’s Pinstripe Bowl. As a result of their on-field achievements and the iconic interlocking “NY” logo, Yankees are among the most recognized brands in the world.

Media Contact: Bali and Bali’s Interactive,

Richard Goldman
Kecast CNC
[email protected]

David Sandler
(818) 251-6558
[email protected]


Source Corporation of Bali