Automakers should use similar names for ADAS, demand consumer groups

Automakers have named their respective Advanced Driver Assistance Systems (ADAS) with different names, which should be changed, claim multiple studies.

By :
HT Auto Desk

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Revised:
01 Aug 2022, 07:42 AM

ADAS is an important step towards autonomous driving technology.
ADAS is an important step towards autonomous driving technology.

Advanced Driver Assistance Systems (ADAS) are becoming increasingly popular and penetrating in modern day automobiles. Almost all automakers use these technologies which are aided by a wide range of sensors, cameras, lidar etc. However, confusion arises when different automakers dub the technology in different fancy names. To clear this confusion, consumer groups want a uniform terminology for these technologies.

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First initiated by Consumer Reports, the demand is also calling for change from AAA, JD Power, the National Safety Council, PAVE and SAE International. As the Coalition points out, the terminology used by vehicle manufacturers to describe ADAS features varies widely, which can confuse consumers and make it difficult to understand vehicle functions.

They further state that some of the marketing language associated with these technologies exaggerates or misrepresents the features themselves. So not only does it seem like consumers are having a hard time figuring out what features a particular vehicle might have, but they’re also struggling to fully understand how capable those features really are. are, further claimed the alliance.

The coalition also said it aims to see standardized terms for collision warning, collision intervention, driving control assist, parking assist, driver monitoring and other driver assistance systems. These six sections generally cover each type of ADAS.

Advanced driver assistance systems come as a set of driving assistance technologies aided by radar, lidar, sensors, cameras, etc. These technologies ensure that driving is safer and more convenient for drivers.

First published date: 01 Aug 2022, 07:42 AM IST

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