This holiday season, despite persistently high inflation and rising family prices, a record number of temporary jobs are projected to be created as businesses across sectors are looking to scale up their workforce to meet post-pandemic demand and projected seasonal sales growth. increase the number.
Staffing firm Manpowergroup India estimates an all-time high of 500,000-550,00 new temporary jobs created between August and November, according to data shared exclusively with ET.
The information is based on employment demand from businesses in various industries including banking and financial services (BFSI), retail, e-commerce, logistics and warehousing.
“Companies are in a rush to strengthen the manpower as they expect a huge increase in their sales both online and offline as this festive season will be the first in the last three years where most of the population has been vaccinated, lifting the Covid-induced restrictions. Given that, mobility has improved and the pandemic scare has subsided,” said Alok Kumar, senior director of sales, account management and global accounts at ManpowerGroup India. This is an increase of around 20-25% jobs as compared to the festive months of last year.
The distribution, logistics and warehousing industries are predicted to account for more than 70% of demand or 350,000 additional jobs.
Companies such as Flipkart, Ecom Express, Shadowfax Technologies and Amazon are strengthening their last mile teams. In the coming three months, Shadowfax Technologies—which partners with online marketplaces including Flipkart, Ajio, Zepto, Swiggy, Zomato and Domino’s—plans to hire 105,000 delivery agents, up from two years a year ago. Points increase.
“We are seeing good traction from various categories including fashion, consumer electronics/mobile phones, books, groceries, food, home goods and baby products,” said Praharsh Chandra, Co-Founder and Head of Operations, Shadowfax.
Ahead of the holiday season, Ecom Express plans to add around 55,000 persons for delivery positions and at its sorting centers, up from 35,000 a year ago.
Ashish Sikka, Chief Strategy Officer, Ecom Express said, “Our hiring will be focused across sectors, and we see heavy offtake from Tier III/IV cities and remote parts of the country.”
An Amazon India spokesperson said: “In 2021, we created over 110,000 seasonal work opportunities… this year also, we will welcome seasonal associates”.
In addition to last-mile delivery, other business sectors require temporary workers with experience in customer care, billing, financing and debt management and back-end support.
Raksha Bandhan, Janmashtami and Ganesh Chaturthi mark the beginning of the Indian holiday season, lasting till Durga Puja/Navratri, Diwali and Christmas.
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