ALT Sports Data, a leader in business and consumer data for action and alternative sports, has officially partnered with Thrill One Sports & Entertainment to unlock new markets in the world of regulated sports betting. The exclusive, global partnership will leverage ALT Sports data and its proprietary simulation trading platform to enable sports betting on Nitro Rallycross and Street League Skateboarding.
Based in Southern California, ALT Sports Data, Inc. is a leading provider of exclusive and authoritative alternative sports trading and consumer data for the sports betting industry. ALT Sports Data becomes the exclusive provider of both Nitro Rallycross and Street League skateboarding events and customer data for licensed sportsbooks. This marks Thrill One’s first data partnership in the growing US sports betting sector.
“It is our mission to shine a light on the sports we see and love. As the Official Data Partner of Thrill One—the undisputed global leader in thrill-based entertainment—we continue to engage in skateboarding and rallycross racing.” are opening the door to a new and highly engaged audience,” said Joe Dunnigan, CEO of ALT Sports Data. “Legal sports betting provides a new point of connection for these iconic sports, their world-class athletes and their global communities. And that translates to more fans and greater engagement.”
Thrill One, recently acquired by Fume Capital and Juggernaut Capital Partners, is the global leader in adventure-based sports, and has major assets including Nitro Circus, Nitro Rallycross (Nitro RX) and Street League Skateboarding (SLS). . SLS remains at the heart of skateboarding, successfully harnessing the skills and culture of street skateboarding, where they have developed a live sport from a collection of local grassroots competitions into a well-known global competition. Like the SLS has done for skating, the Nitro RX elevates the sport of rallycross by packaging it into an exciting and consumable event that takes auto racing to truly new heights.
“The partnership with ALT Sports Data allows us to provide a dynamic fan engagement platform in the fast-growing world of regulated sports betting,” said Joe Carr, CEO of Thrill One Sports. “This new relationship will provide another entry point for these games and complement our strategy to create a more immersive experience for fans.”
ALT Sports Data will use the official data feed to create a high-end live betting product to be sold to regulated sportsbooks worldwide. Exclusive access to Nitro RX and SLS official data will allow ALT Sports data to provide up-to-the-minute odds and a suite of traditional bets and prop bets.
Both ALT Sports Data and Thrill One have partnered with US Integrity – a sports wagering monitoring and regulatory technology company – to provide the highest level of protection against betting-related fraud and corruption. Additionally, US Integrity will provide a comprehensive sports integrity and educational program for Nitro RX and SLS.
About ALT Sports Data, Inc.
ALT Sports Data is created to give the world a chance to share in the results of action, adventure, endurance and motor sports previously unavailable. We do this by providing advanced odds and pricing data, and managed trading services to legal sports betting operators; Helping them to offer efficient bets on previously unavailable, overly busy alternative sports. Rooted in a proprietary software model and deep domain expertise in action/alternative sports, we provide operators with both official and unofficial trading data and customer data which enables them to generate new revenue and attract relevant new audiences. For more information on ALT Sports data, visit www.altsportsdata.com.
About Thrill One Sports & Entertainment
Thrill One Sports & Entertainment is a next generation content company that draws on the nexus of sports, entertainment and lifestyle by combining the resources of Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross (NRX) and Thrill One Media. A multi-media platform founded in 2020, Thrill One is dedicated to creating mind-blowing action sports events and original content, inspired by the most daring athletes, talents and brands in thrill-based entertainment. Thrill One Sports & Entertainment has one of the largest social audiences in action sports, with over 40 million followers across multiple brand pages and channels. For additional information visit Thrillon.com.