A flag business started in Gujarat with corporate-government partnership

Inside a textile factory in the Pandesara area of ​​Surat, a roll of white cloth (called gray fabric) is continuously flown over a machine to be rolled, dyed and printed. Saffron and green are mixed on the way. Then the Ashoka Chakra is stamped. At the other end the tricolor comes out on a waiting trolley into cascading waterfalls.

Factory owner Sanjay Saraogi says he has orders to supply one crore flags for the “Har Ghar Tiranga” campaign, in which the Center has identified 24 crore homes across the country that are 75 years old from August 13 to 15. On completion, the tricolor will be hoisted. of independence. This is the biggest order to textile firms in Surat through a “corporate-government partnership” after the flag code was amended to allow machine-made and polyester fabrics in December last year.

Central MoS for Textiles and Railways Darshan Jardosh, BJP MP from Surat, told The Indian Express, “Companies have been asked to use their CSR (Corporate Social Responsibility) funds for these flags. We are trying to get people to buy flags, and we have a fixed price of Rs 25 for a flag (measures 20″x30″). When people spend money on something, only then will they care. If something is given for free, no due care is taken.”

According to Jardosh, “Apart from Surat, where flag making is done on a large scale, flags are being made in Noida (UP), Maharashtra and South India. Surat’s textile industry has a wide reach and we know that Surat has the potential to meet the demand, as it has the infrastructure for every stage of the manufacturing process. We (Ministry of Textiles and Culture) have formed a body and have set a target of 11 crore flags for the campaign. Similarly, other ministries have also got targets like the state governments. There are 24 crore houses in the country and efforts are being made to ensure that the tricolor reaches every household.

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Saraogi says he has engaged over 5,000 workers, including 3,000 women, to fulfill the Aditya Birla Group’s order of one crore flags, which he has to deliver by August 10. “We started work on July 1. Our people are working in two. Shifts 24×7, and we load flags on the vehicles of clients visiting daily,” he said.
According to Rajesh Watalia, Marketing Head, Grasim Industries, Aditya Birla Group, the Union Textiles Ministry has selected the vendors. “We also received information from the ministry of supply of flags to Meghalaya, Karnataka, Andhra Pradesh, Madhya Pradesh, Manipur and Maharashtra.”

Grasim Industries was assigned to vendors like Jai Singh Sharma of Jai Pradhan Shree Tradex Pvt Ltd, New Delhi, Shree Arvind Gadia of Gadia Enterprises, Surat, Gujarat, Sanjay Sarawagi of Lakshmipati Sarees, Surat, Gujarat, Vikas Kundalia and Brijesh Gondalia of Unique Is. Manan Gondalia and Brijesh Gondalia of Fur Fabrics Pvt Ltd, Surat, Gujarat, Surat, Gujarat, Salauddin Mandal of Uddin Enterprises, KN ​​Textiles in Kolkata, West Bengal, Ahmedabad, Gujarat, Kabir Kumar of Anirath Contracts, New Delhi, and Ashish Bajaj of Anghyam Enterprises, Punjab.

In the Union Territory of Dadra and Nagar Haveli, Alok Industries of Silvassa has received an order of two crore flags. CEO Tulsi Tejwani said, “We got the order on July 15 and August 8 is the deadline given by the ministry. Since the order is huge, we are outsourcing it to other companies in Surat. We buy gray bells from Bhiwandi and Malegaon in Maharashtra and also from Surat and get it printed in Surat.

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Tejwani said, “Once the product is delivered from these factories to Silvassa, it is cut, stitched and packed. Starting with one lakh flags a day, now we finish eight lakh flags in a day.

Stating that they do not have CSR, Tejwani said, “We have been asked to supply tricolor consignments to various states and the respective state governments will pay us.”

In Ahmedabad, flag making units have received massive orders from several business houses. “This is the first time we have received orders on such a large scale. Usually for Independence Day we make 10-15 lakh flags every year. We got orders from Mathura (UP), Surat (Gujarat) and Ahmedabad (Gujarat) because the units there were overburdened,” said Imran Khan, 40, a tailor from the old city.

Khan has received bundles of flags printed in satin and roto polyester from Mathura, Surat and Ahmedabad. “We have received 10-15 lakh meter bundles… satin from Surat and roto from Mathura,” says Khan. He is making flags of sizes 30″x20″ and 23″x15″.