Stuart C. Wilson. Getty Images.If you’re a brand when a prominent public figure passes away it’s like you’re damned if you don’t. Shut up and weird randos will start chirping at you, thinking your sponge brand or bicycle parts company has nothing to say. Speak up and every wackadoo following you will find something wrong with what you say, or claim you’re taking advantage of the situation for promotions and sales (which means… maybe but what else should you do??). . The key is to find that sweet spot where it’s classy and not too much. See for yourself if these particular brands are doing it right:
First we have a thoughtful post by Playmobil Children’s Toys:
Because there’s no way they’ll let Lego say only:
And of course FunkoPop trumps both of them in terms of class, which also includes FunkoCorgi:
One of the first ones to go viral was from a gambling site (not ours!). This is now deprecated, but will live on forever with everyone who knew how to screenshot this gem immediately for posterity:
It is to appreciate dBbrand Tech Accessories for being straight and to the point:
The most soulful tribute we get from the British Kebab Awards (an annual meat kebab competition)??:
It has now been removed, possibly for being too cheesy (ha ha!), but Domino UK goes completely black in Domino mourning:
And Domino’s Pizza Ireland tweeted this too – regardless of updating the “connects the nation” part of the UK… (collar pull):
Not quite a brand, but this sports reporter for the Baltimore Sun is by far my favorite. (This went very well because everyone has a sense of humor and no one is mad at him):
::Check Notes :: Very touching post from the official account of Crazy Frog:
Okay, one more that is not a brand but worth sharing as I thought it was a joke at first but it was not. Charles Adler (Canadian radio host) now deleted the post about a terrible day, Sept… 8:
Spice sensibility from Heinz UK, which was quickly proportioned by a fake Heinz Ireland account (in contrast to those cowards at Domino’s Ireland):
My personal favorite, America’s serious introduction to Poundland:
That’s only a small part of the ever-increasing sympathy being posted by brands, many of which are being cashed in immediately, even if they aren’t bad (in my opinion). Of course, we’re no strangers to this side of the pond, as Chaps highlights here: